We Help A New Generation Of Music Producers

We teach music producers advanced marketing skills, so that they can truly live from their passion.

We're around since 2017

Highlights From The Media

Our mission is to help music producers make a living online and thrive in the music industry.

“It took a few years, but Wesley now makes a full-time salary from selling beats online. He’s not alone: what began as a cottage industry has exploded, with an entire cadre of music producers now making a healthy living from their beats. Wesley has sold more than 10,000 licences for the more than 160 beats he’s produced since 2013. In 2015 he made $30,000 (£23,250) from the beat-selling market. This year, he’ll reach something nearer $100,000. “That’s from the beats alone, just for my beats and services related to some beats,” he says.

“Robin Wesley is a prime example of a producer who has journeyed from trying to get his music heard, to the point where he is now running a viable business selling his beats online. Wesley is also one of several expert voices sharing detailed insights with other producers via the in-depth guides on his Urban Masterclass site.”

Wesley, who co-founded Urban Masterclass to help advise beat makers, said many of his students have this same problem because they underestimate the importance of strong marketing. Spend equally enough time on becoming a better producer as you are in becoming a better marketer,” Wesley said. “Balance your time out and stay focused on both sides.”

"I had never bought music related information but I was looking for ways to save time and automate daily tasks to optimise my business. But the Constant Conversion Strategy gave me all the info, marketing tools and templates I needed to do that!"
Roko Tensei
"Constant Conversion Strategy had a huge impact on me! It gave me a proven system to implement into my marketing strategy (which was non-existent at the time). The downloadable templates and PDF files are also a big help when I want to look over notes."

Become part of the movement

Meet The Founders

In 2017, we founded Urban Masterclass. An educational platform and community for urban artists and producers. We help them build their very own successful music career through our free guides, resources and masterclasses.

Robin Wesley


Robin Wesley is a 30-year old Music Producer from Enschede, The Netherlands. In the past years, he has sold over 15,000 beats to artists worldwide and worked with several major artists and labels, such as Universal Music, Atlantic Records and Red Bull Music.

Besides making beats, he’s also a musician and involved in several startup companies as a marketing advisor and consultant.

Robin Wesley


Chris Schwartze is a 27-year-old music producer from Enschede, The Netherlands. He graduated from the Herman Brood Academy and became the marketing manager at Heroic Academy not too long after.

Chris also worked closely with companies like EDM Prod, Mastering.com and several other influential people in the music industry.

Career opportunites

We are always looking for talented people to join our team. We currently do not have any vacancies. But if you believe you’d be a good fit for our team, we encourage you to submit an open application with your resume and motivation letter.