The Definitive Guide to Selling Beats Online

Escape the 9-5. Do what you love. Spend your days in the studio creating music. Take the day off and make your own hours. Get paid when you’re chilling with your friends and family. And get paid, even when you’re asleep.

That’s not a dream. That’s the reality. I know, because I’m living that lifestyle.

And so are hundreds of other producers.

To get started, you don’t need a team. You don’t need a manager. You don’t even need a lot of money.

You only need two things:

  • Good music
  • A way to put your beats in-front of an audience

If you plan on selling beats, make sure those beats are worth selling.

Are they? Great!

In that case, you can turn your beat making skills into a profitable business. There are thousands of artists who are willing to pay you for your music.

But selling beats online is not only about making music.

You need a plan to get started. How are you going to get your music heard?

How are you going to close deals and get artists to pay for your beats?

You’ve come to the right place because that’s what I will cover in this article.

Who am I?

Robin Wesley in studio

My name is Robin Wesley. I’m a full-time music producer and co-founder of Urban Masterclass. I’ve been successfully selling beats since 2013. Only 4 years before I decided to write this guide.

I started making beats in 2012, but it wasn’t until 2013 that I sold my first beat online.

In 2013, I made less than $500. I didn’t have a clue what I was doing…

In 2014 I made $16,432 and started to get the hang of it…

In 2015, I made $31,231 from selling beats online.

That was more like it! And at that point you could safely assume I was making a living off doing music. But it wasn’t enough for me.

In the years after, I’ve automated and optimized most of my beat selling business. I’ve made 6-figures with less than 50 beats in my beat store and putting in about 20 hours of work every week.

I’ve built an email list with thousands of paying customers. I sold over 5,000 beats to artists worldwide. Landed placements with major artists, labels and television networks. Heck, I even scored a #1 hit in Vietnam.

And this all started as a hobby. Making music in my tiny little bedroom studio. Simply doing what I love most, day in and day out. Perhaps, just like you right now?

Today, I’m running multiple businesses and still making thousands a month from selling beats. I’m not telling you this to brag, I’m merely showing you what’s possible.

Enough about me, let’s dive into the specifics.

What we’ll cover in this guide

You can click to jump to a section.

A throwback to selling beats and why you should consider doing it.

The truth is, I always thought I was late to the party. I started selling beats in 2013, but I wish I started earlier.

Then again, back in the day, it was a struggle to sell beats online. I remember talking to producers that told me about the hassle. The whole process was clumsy, to say the least.

When someone purchased the tracked out files of a beat, producers had to burn the files to a CD and mail it to the artists. That’s a lot of work even when you only make 2 sales a day. I can’t imagine having to go through that every day.

Even when file sharing was introduced. There was no easy way to automatically send beats to customers.

I used to wake up every morning and the first thing I’d check is to see who purchased my music. Then I had to manually email that customer all the audio files.

Lucky for us, it has become a lot easier these days.

We now have online beat selling platforms like BeatStars, Airbit and Soundgine—to name a few. They help beatmakers run an automated beat selling business.

Soundee.com Beatstore Player
Soundee.com Player

You can sign up for free and start selling beats on their platform within 30 minutes.

These beat selling platforms give you a beat store and a personal website where you can sell beats from.

A place where you can direct your customers to and give them an opportunity to buy your beats. You don’t even need your own website anymore (although I recommend getting one).

Instagram, Facebook and YouTube are the most popular places to sell beats and to build a loyal fan base.

Is it profitable?

Definitely. In essence, beats are digital products that you can sell over and over again. The profit margins are crazy once you gain traction.

BeatStars recently posted a tweet about the monthly revenue made by their producers.

https://twitter.com/BeatStars/status/925560210697138176

The fact that producers made over $1,000,000 in one month says enough about the possibilities to snatch a small piece of that pie.

This also proves that artists are willing to pay serious money for beats these days.

I ran the numbers to see how much revenue the beat selling market generates. I concluded that the market must be generating at least $30,000,000 a year.

Even if you manage to get 0.001% of that, you would still be making $30,000 a year.

Plenty reasons to start selling your beats online, wouldn’t you say?

The dark side of selling beats online

If you’re anything like me, you’ve seen a dozen producers making 6-figures a year from selling beats. That sounds very promising!

Remember I told you that I only made $500 back in 2013?

A year later, I made a whopping $16,432. Yep, this wasn’t bad—but it wasn’t good either. You probably get paid more by working a job at the supermarket.

Needless to say, I was hungry for more.

But selling beats online is all about scaling your business one sale at a time. There is no “get-rich-quick” method.

When you’re building your business, you will stumble upon people who tell you there are such methods.

“Want to get a 1000 YouTube views today? Buy now!” or “Get 500 Instagram followers for only $25!”.

Don’t fall for that sh*t! Accepting offers like these is a short-term play, usually with low return. Even if you decide to buy a “YouTube promo” and get a 1,000 views. Those views never come from people who have interest in buying your beats.

A general rule of thumb is: If it sounds too good to be true, it probably is.

You can start an online beat selling business, on your own, just like hundreds of other producers. But, you have to do the work. You have to be willing to get up every day, create new music and be consistent with your online presence.

Still down? Good.

Who this guide is for

This guide won’t take you from zero to $10,000, overnight. Instead, it will show you the first steps to building a business that has the potential to scale towards a 6-figure income.

I won’t be telling you BS stories like: “How to make 5-figures a month, using ‘this secret strategy.’ Because there is non.

Instead, I will pull back the curtains behind my business. I’m sharing the mindset, the tools, the proven strategies and the knowledge that I’ve obtained over the years that I’ve been selling beats online.

Key takeaways at this point:

  • Platforms like BeatStars and Airbit help beatmakers run an automated beat selling business.
  • Instagram, Facebook and YouTube are the most popular places to sell your beats and to build a loyal fan base.
  • The beat selling industry generates at least $30M a year. If you can get 0.001% of that, you’ll be able to make $30,000 a year.
  • Selling beats online is all about scaling your business one sale at a time. There is no “get-rich-quick” method.

Part 1: The Inner-Workings of Selling Beats Online

Until this day, I haven’t found out who pioneered the business model for selling beats.

If you know the person who was the first, please let me know in the comments below. I’ll be sending that guy/girl some flowers, a postcard and a box of Hennessy! 💯

All jokes aside, the business model for selling beats is easy and straightforward.

Beat Licensing Explained: How does selling beats work?

There are two ways of licensing: Non-Exclusive and Exclusive.

There’s only one exclusive license, but you can offer and sell different non-exclusive licenses. For example, a Basic, Premium and Unlimited license. The Basic license would be the cheapest option. And the Unlimited license the most expensive.

More user rights and better quality audio files equal higher license prices.

You can sell non-exclusive licenses to an unlimited amount of artists. But an exclusive license can only be sold to one person.

When you create a beat and upload it to your beat store, people can (instantly) buy these non-exclusive licenses. You can also choose to sell exclusive licenses from your beat store. But it’s common to negotiate on the price before selling the exclusive rights.

When artists buy a non-exclusive license, they are granted several user-rights that allows them to use your beat for their (personal) music projects.

Once someone purchases an exclusive license, other artists can no longer buy a license for that same beat. Generally, producers then mark the beat as ‘SOLD’. Or remove it entirely from their website after it’s sold ‘exclusively.’

Artists that have licensed the beat before the exclusive rights were sold are still allowed to use the beat for the length of the term in the license.

How much money can you make from selling beats online?

It’s pretty much the exact same as any other eCommerce business. With simple math, you can determine how much money you can make.

Timeline from 0 to 100000 revenue a year with selling beats

The best part of all this? This is a proven business model! Hundreds of producers, including myself, are making serious money from this.

Think about it…

How would an extra $12,000/year change your life?

How would an extra $30,000/year change your life?

How would $100,000/year change your life?

That graphic shows you the journey that producers have travelled to build their online beat selling businesses. But, let’s take it one step at a time.

How I went from $500/year to a 6-figure income

Back in 2012, I got one of my friends to build a website for me. Thinking back now, It was terrible.

I had a player on my website that didn’t work half of the time. Nobody really visited my website and I had no idea how to generate traffic.

But I was determined to sell my first beat.

So, I started uploading my beats on YouTube, Soundcloud, SoundClick and any other platform that I could think off.

I started creating promotional videos on YouTube.

Wow, this is so embarrassing… 😅

Robin Wesley old promotional video
A promotional video I made back in 2012

I even searched Facebook and Twitter for artists. Sliding in their DM’s asking if they were interested in buying my beats.

At that point, I was frustrated. I spent a lot of hours trying to sell my first beat and it seemed like nothing was working.

But slowly, more people were starting to listen to my beats. Until one day, I made my first sale on SoundClick.

Cha-ching! 💰

My first terrifying sale…

November 23rd, 2013.

I woke up in the morning and jumped out of bed because I was late for work. I overslept because I worked on a beat the entire night.

I noticed that I had a PayPal notification on my phone: “You received a payment of $30.00 from [email protected]”.

I couldn’t believe it…

Even though I was late for work. I said to myself: “What the heck, I’m already late anyway.” I sat down and logged into my PayPal account because I still couldn’t believe it. I had to double-check.

But it was real. I just made a sale!

Like I mentioned earlier, we had to manually send the audio files by email. It took me almost 30 minutes to write a simple email (re-wrote it a bunch of times).

I thanked the guy for purchasing my music and acted like I had been selling a bunch of beats overnight…

“Thanks for purchasing my music. I’m sorry it took a while to send you the audio files. I had a bunch of sales to process this morning.”

LMAO! 😂

I was so excited, I sent out the email without the attachments. Oh man, such an amateur…

But it happened. And it was one of the best moments of my life.

A moment that changed my life forever (how cliche that may sound).

Selling beats is not magic, it’s simple math and marketing

Later that day—at my boring 9 to 5 job—I was doing the math.

What if I could sell 10 beats a month?
10 x $30 = $300

Wait, what if I could sell 50 beats a month?
50 x $30 = $1.500

I mean… try it for yourself. We made a little beat sales calculator to play around with.

Keep in mind that a lot of customers spend more than $30.

💰 Beat Sales Calculator

Beat PriceAmount of SalesTotal Revenue

I was blown away! These were crazy numbers for someone that worked a 40-hour intern job for $750/month.

It hit me that I could make twice the amount of money by selling beats online.

That moment my mindset changed and the growth of my business began. Because within this story lies the plain old truth; “Hard work pays off…”

Key takeaways of part 1:

  • There’s only one exclusive license, but you can offer and sell different non-exclusive licenses
  • You can sell non-exclusive licenses to an unlimited amount of artists. But an exclusive license can only be sold to one person.
  • Once someone purchases an exclusive license, other artists can no longer buy a license for that same beat.
  • Selling beats online is a proven business model.

Part 2: How to start a high-profit, low-cost beat selling business

The road towards my first sale was dreadful. But selling beats online has never been easier. You can start an automated beat selling business for zero dollars.

All you need to start selling your beats online is:

  • Beats
  • Licenses
  • Beat Store
  • Email List
  • YouTube Channel
  • SoundCloud
  • Social Media
  • Customers

Beats and audio formats

If you have a hard drive full of beats, you’re already sitting on a pile of gold.

If you don’t have a lot of beats. Then make sure you create a catalogue of different kind of beats prior to starting your business.

Export these beats into different audio formats. These will be sold with different licenses. Think of it as several pricing plans.

These are the audio formats I use:

  • MP3 with beat tags (128kbps)
  • MP3 without beat tags (320kbps)
  • WAV format (24 bit – 44.1kHz)
  • Tracked Out files in WAV format (24 bit – 44,1kHz )

Mixing and Mastering

Once you’ve created a beat, you will need to mix the beat and create a mastered version for your beat store.

The process is as follows:

  1. Production
  2. Mixing
  3. Export a mixed version in single WAV format
  4. Export a mixed version in ‘tracked out’ WAV formats.
  5. Master the single WAV
  6. Export the mastered version to MP3 (128kbps) with beat tags
  7. Export the mastered version to MP3 (320kbps) without beat tags.

What are beat tags?

Mike Will Made It
Mike Will Made It

Beat tags are audio snippets that producers use to ‘fingerprint’ their work. You have probably heard songs that start with “Murda On Tha Beat” or “Mike Will Made It.”

There are two reasons why a producer tags his music.

  1. Branding (to let people know that you’re the beatmaker)
  2. Security (Avoid people stealing your music and using it unrightfully).

What are Tracked Out files?

Tracked out files are all the separate (un-mastered) files of a beat. They are used for mixing and arrangement purposes. Once you’ve created a beat, you export these tracks to sell them along with a more expensive license.

Licensing and pricing

Once you’ve got your audio files ready, you need to set up your non-exclusive licenses. This can be complex for some people. But it doesn’t have to be!

When you’re selling beats online, you offer different licenses with different prices.

  • The more expensive the license the higher the quality audio files
  • The more expensive the license, the more user-rights you grant the artists

Now you have 3 options:

  1. Create your own licenses and determine which rights you want to give the artists.
  2. Use the standard licensing templates from beat store providers (we’ll get to that in a second)
  3. Use our licensing templates which you can download below. (recommended)

It’s entirely up to you which user-rights you sell to your customers. It’s your music and you’re in charge.

We do recommend to stay within the standards. That’s why we’ve created these licensing templates which you can use for free.

Pricing your beats

I recommend creating 3 or 4 non-exclusive licenses, with different prices. Set the prices anywhere between $20 – $200.

Sell your exclusive rights for no less than $400 USD.

Here’s an example:

License packages tables

Beat Store Providers

This software makes it incredibly easy to sell beats online.

So, what is a Beat Store Provider? Exactly what it says, and more.

They provide you with practically everything you need to start selling your beats online:

  • Beat Store
  • Website
  • Marketplace to sell beats from
  • License agreement templates
  • Beat tags
  • And more…

Here’s a complete list of Beat Store Providers:

No doubt, the two major players in the game are BeatStars and Airbit.

I recommend either BeatStars or Airbit. Not because the other ones aren’t good enough. Simply because I don’t know enough about them to have an opinion.

BeatStars and Airbit practically offer the same services. I suggest trying out different beat store providers and make a decision. If it works, it works—don’t spend too much time here.

Why do you need a beat store provider to sell beats?

Well, the alternative would be to build your own beat store from scratch. That’s gonna cost you a lot of money and frequent headaches. Not even thinking about maintaining all that custom code on your website.

Beat Store Providers help you get paid (instantly). They also make sure your customers can access their files without hassle.

All you need to do is upload your beats and create your licenses. Then set your prices and connect your PayPal account.

They offer different subscription plans. Usually, the free plans come with a commission fee for the beat store provider. I recommend getting on a paid plan where you can keep all your revenue.

Here’s an overview of their plans.

Beatstars versus Airbit comparison

The Email List

Oh man… The email list.

Whether you decide to use it right away or not. You can’t start soon enough with collecting email addresses.

An email list of customers or prospects is a gold mine if treated well.

With an email list, you can:

  • Update your customers about new beat releases
  • Drive traffic to your YouTube videos to gain views
  • Send people offers or create a sales campaign
  • Build business relationships with (potential) customers
  • And the list goes on.

Imagine, you upload a new beat to your beat store. The first people you want to reach out to are the ones that already showed interest in your music.

Email is still one of the best ways to connect with your followers. Compared to social media posts, emails are way more effective.

On social media, you’re always competing for a spot in someone’s timeline.

With email, you decide when you want to show up in someone’s inbox.

Selling beats on YouTube

YouTube has become the number one place for selling beats. Most artists search YouTube to find beats for their music projects.

Why? Because they’re comfortable using the platform. It’s where they spend a lot of time already.

That means that you’ve got to be up there too. Period!

A downside of YouTube is that it’s very hard to claim a spot in the search results.

Selling beats on YouTube is not easy. It takes consistency, dedication and patience. To be frank, it will not give you a lot of sales at first (if any at all).

But the producers that are winning on YouTube, are making 6-figures from selling beats. On top of that, they earn thousands of dollars from monetizing their YouTube videos.

Using SoundCloud to sell beats

Another way to get your music in front of potential customers is SoundCloud.

It’s the perfect hang-out for artists, which makes it a good marketplace for your beats.

A downside of SoundCloud is that there’s not an easy way to get your beats heard by artists.

Unlike YouTube, there is no SEO (Search engine optimization) game that can be played. In other words, It’s more a social community, rather than a place where people search for specific things.

Of course, there will always be people that search for terms related to buying beats online. But this is relatively small compared to YouTube.

To get noticed on SoundCloud, you need somewhat of a different approach.

Hit that like-button, repost songs and post genuine comments. Showing interest in music from artists that you appreciate goes a long way.

Art of Selling Beats Facebook Group Cover

Social Media Marketing

Social media is the perfect crossover between a marketplace and a social community. But this is where it immediately goes wrong for a lot of producers…

Social media isn’t a place where people come to buy. They come to interact with friends, family or to find interesting stuff.

A lot of producers forget that it’s a social community.

And they start spamming their followers with meaningless posts like these:

“Just uploaded a new beat. Buy it here!”

“Download my new beat for free!”

“Check out my beats at xyz.com! I got that heat”

They also slide in your DM’s 24/7 with the same messages.

Social media is about telling your story and engaging with your followers and fans. Giving them a peek into “the-life-off” and building relationships.

People want to learn more about you, who you are, what you do and how you do it. It’s supposed to be fun and light content. Think of it as establishing more trust with your audience.

The opposite of pushing people to a sale.

So, instead of saying “Check out my beats at xyz.com! I got that heat!”

Post something like:

“I’ve been up all night creating this new beat. My first attempt at creating a Trap Soul type beat. What do you think of it and who do you hear on this?”

This will lead to more engagement. It will make people curious about the content you’re posting. That will result in getting more comments and likes.

If the beat is dope, someone will ask in the comments where they can get it. That’s when you pitch your beat store (see image below). 😉

Instagram comments
Instagram notifications on iPhone
Instagram engagement turns into sale!

And here’s another image where you can see that this Instagram post converted into a $140 sale! 🚀

Building customer relationships

No customers mean no business. It’s as simple as that.

Selling beats won’t make you go from 0 to $10k in your first months. To be honest, getting your first customers can be challenging.

But I want you to think about it like this:

If you can get 1 person to buy your beats. You can get 10 people to buy your beats.

If you can get 10 people to buy your beats. You can get 100 people to buy your beats.

If you can get 100 people to buy your beats. You get the idea…

Your customers are worth gold. And you should treat them like that too. Building relationships is crucial for your beat selling business.

I have invested a lot of time and energy in the latter and it paid off in the long run.

In 2017, my average order value was $57.97. (Meaning that for every order from my beat store I earned an average of $57.97)

Average Order Value

Average order value (AOV) tracks the average dollar amount spent each time a customer makes a purchase from your beat store. AOV = Total Revenue / Amount of orders

That same year, about 30% of my sales came from returning customers. Which increases the lifetime value of a customer.

Customer Lifetime Value

Customer lifetime value (CLV) measures the profit your business makes from any given customer. CLV = AOV / (1 – Returning Customer Rate)

For every new customer in the future, theoretically speaking, I would earn about $83.

$57,97 / (1 - 0.3) = $82.81

I admit I’m a bit nerdy when it comes to this stuff. 🤓 But if you’re serious about selling beats online, then caring about numbers is important.

They tell you a lot about whether you are actually doing the right thing. And if you’re treating your customers the right way.

Key takeaways of part 2

  • If you have a hard drive full of beats, you’re already sitting on a pile of gold.
  • Beat tags are audio snippets that producers use to ‘fingerprint’ their work.
  • Tracked out files are all the (un-mastered) separate files of a beat.
  • Set your licensing prices anywhere between $20-200.
  • Beat Store Providers help you get paid (instantly). They also make sure your customers can access their files without hassle.
  • An email list of customers or prospects is a gold mine if treated well.
  • YouTube has become the number one place for selling beats online. But it takes consistency, dedication and patience.
  • To get noticed on SoundCloud, you need to ‘like’ music, repost songs and post genuine comments.
  • Social media is about telling your story, engaging with your followers and fans. Giving them a peek into “the-life-off” and building relationships.
  • If you can get 1 person to buy your beats. You can get 10 people to buy your beats.

Part 3: How to become the type of producer that makes 5-figures a month from selling beats online.

You don’t need to (immediately) quit your job to start a beat selling business. You also don’t need fancy papers or degrees. You just need beats, a marketing plan and the right mindset.

The latter is probably the most important.

If you’ve read every single word of this guide up until now, that says a lot about your willingness to learn.

If you’ve scrolled right to part 4, it says a lot about how bad you want to get that money.

I’m not judging…

Just keep in mind; There’s no get-rich-quick method. If anyone tells you any different, they’re most likely trying to rip you off. There’s always a catch.

So, how do you become the type of producer that makes 5-figures a month selling beats?

The 3 fundamental M’s of a beat selling business

  1. Music
  2. Marketing
  3. Mindset

Finding the right balance between those three can be challenging.

How do you sustain (or improve) the quality of your music, while developing a profitable marketing plan? And along the way, stay motivated and patient enough to ultimately generate your first $1,000 or $10,000? Even if it takes a month, 6 months or an entire year?

The answer to that question explains the difference between a “Wantrepreneur” and an “Entrepreneur.”

Something that I’ve picked up from an entrepreneur I’ve been following for years.

Wantrepreneur

  • Hopes success comes falling from the sky
  • Relies on others to launch their career
  • Easily frazzled and overwhelmed
  • Waits for the perfect moment to start
  • Obsessed with needing “the right equipment”

Entrepreneur

  • Works day & night to achieve a certain level of success
  • Self-educated, self-made and continuous self-development
  • Calm and deliberate
  • Takes action
  • Obsessed with getting results

The quality of your music influences how much money people are willing to pay for it.

Have you ever listened back to the music you created years ago? I know I did. It’s embarrassing.

If you’ve been producing music for a while, I’m sure you can relate.

Back then, I sold exclusive rights for $300 USD. Now, I’m selling exclusive rights for no less than $1,000.

And I get away with it easily. People aren’t stupid and they recognize quality music when they hear it.

It took me years to get to this level, but I stayed consistent and kept improving my craft and production skills.

Let’s say you sell 10 exclusives a year;

10 x (poor quality) $300 = $3,000

10 x (great quality) $1,000 = $10,000

That’s an extra $7,000 a year!

To get in a position where you can charge more for your beats and get away with it. You need to constantly improve your skills as a beatmaker or producer.

Selling beats using Online Marketing Strategies

Selling beats online is 80% marketing and 20% music production. I still stand by this, because this is how I’ve worked my way up through the years.

Here are some of the online marketing strategies I use.

  • Start a blog
  • Create email funnels
  • Join or create a Facebook group
  • Take part in forums and discussions online
  • Grow your YouTube channel

There are two approaches when you market your beats:

  1. Respect-based marketing
  2. Aggressive marketing

The difference between the two is of significant importance. While aggressive marketing seems to be more short-term. Respect-based marketing is a long-term strategy.

The truth is, the balance between the two is important. But ultimately the fundamental tenet should be respect-based marketing.

Here’s an example of respect-based marketing with a pinch of aggressive marketing.

Respect-Based

  • Writing articles that educate artists about beat licensing. Or about the principles of buying beats online. No sales pitches, just teaching them everything they need to know about it.
  • Creating email sequences to build relationships. Show (actual) interest in peoples works, be there to help when they need it.
  • Creating a Facebook group to help artists.
  • When participating in forums and discussions, be the (humble) expert! Be that guy that’s always looking out to help others.

Aggressive

  • Creating articles on your blog for every new beat release, with an instant sales pitch.
  • Creating an email sequence to launch a sales period. E.g. “Buy 1 Get 2 FREE if you buy within the next 7 days.”
  • Every now and then, drop a link to your new beat in Facebook groups.

The fact is, you need to utilize both. But sustain the right balance to create long-term business relationships. If you do this properly, the revenue generated from that 20% will easily make up for the remaining 80%.

The Mindset of A Music Entrepreneur

Mindset is everything. The difference between a growth mindset and a fixed mindset is perfectly explained in the visual below.

Growth mindset versus Fixed Mindset

Still, this is the part where many producers fail.

If you came here looking to learn how to sell beats online, you might have got overwhelmed by information. And you’ve learned that there’s more to this than simply making music.

Maybe it discouraged you and you’re now less excited about it.

Perhaps, the opposite? You’re super excited to start, but you’re not quite sure where to begin?

Both are common responses I get when I explain to people how to build a beat selling business.

But how do you overcome the common struggles of:

  • Being ‘too busy’ to start your own beat selling business
  • Not knowing how and when to start selling your beats online
  • Thinking you do not have the right equipment and tools (yet)

In the next section, we’re going to dismantle these seemingly massive barriers, one by one.

Struggle #1: I’m ‘too busy’ to start a beat selling business

Let’s say you’re working a full-time job, go to school 5 days a week or have kids that you need to take care off. It might seem impossible to start a business next to your daily routines.

I totally get that.

I started my business when I was working a full-time job whilst going to school two nights a week. Right now I probably got even more on my plate.

There were times I got so frustrated about not having enough time to grow my business.

But I never gave up.

On the other hand, I did give up many other things.

  • Spending a lot of time with friends
  • Going out on the weekends
  • Stopped watching TV
  • Stopped playing video games

Tell me… How much time do you spend on this every week?

8 hours? 16 hours? 24 hours?

When people say: “I don’t have time to start my own business.”. That means they’re not yet willing to let go of things that don’t matter.

Instead, they think about their plans with friends this weekend. Playing video games and watching TV three nights a week. And don’t get me wrong, that’s totally fine. As long as you’re honest with yourself.

But until you can step out of the day-to-day and take control of your time. You’ll always be reacting to the rest of the world’s demands, on your time.

In other words. You could go another 5 years going out with your friends every weekend. Playing video games and watching Netflix. And still not have your own business running.

What’s the alternative?

You can add 8, 16 or 24 hours to your weekly calendar. And take control of your time.

There’s also something to be said for momentum.

When you can’t run a mile, run around your house. When you can’t run around your house, take a few steps. When you don’t have inspiration for a beat, just create a drum loop.

What I’m trying to say is, all you need is a simple start.

Besides that, when selling beats online, you can basically automate your entire business!

In 2015, I was still working a 40-hour job and went to school 2 nights a week. I spent my Friday nights on marketing and my Saturdays on music production. I put in about 20 hours a week and still generated an extra $30,000 from selling beats.

Struggle #2: I don’t know how and when to start selling my beats online

Entrepreneurs are easily overwhelmed. They’ve got a ton of ideas going through their minds, constantly. And they take immediate action.

The latter is what most people often struggle with; Taking action.

In my life, I’ve come across so many talented people. Songwriters, artists, musicians, producers. Even people that had great business ideas, that were not related to music at all.

Most of these people failed. Talented people that I thought would become successful.

They failed because they were unable to take action. An idea is just an idea until you decide to do something about it.

If you have a dream, you can spend a lifetime studying, planning, and getting ready for it. What you should be doing is getting started.

– Drew Houston, co-founder and CEO of Dropbox

In your case, there are two things to consider here.

  1. How many beats do you currently have?
  2. How much time are you able/willing to spend on your business?

If you have more than 15 beats, you can instantly start selling them. And spend the majority of your (free) time on marketing. You’re already sitting on a pile of gold!

Time is your most valuable asset. But your time to start taking action is always NOW.

Simply determine how many hours a week you can spend on your business.

Pick a number, schedule it in your calendar and stay consistent to work on those hours.

Struggle #3: But I don’t have the right tools and equipment.

Every producer struggles with their gear. We are always looking to get better sounds and more expensive equipment. Frankly, it’s never good enough.

This includes me.

In my early years of selling beats online, I blamed my equipment for the lack of sales and slow growth. Thinking that I needed to invest more in studio equipment so I can make better beats.

The biggest mistake I made. 😑

The lack of sales had nothing to do with my equipment. And I had to learn that the hard way.

In 2015, I spent roughly $20,000 on equipment. Most of that was invested in expensive audio interfaces, two sets of studio monitors, three (hardware) synthesizers and a $4,000 iMac.

I also went from a 200ft² studio to a 1100ft² studio.

Robin Wesley's old studio and new studio

But sales didn’t sky-rocket. Looking back now, I realise that I could practically make the same amount of revenue from selling beats if I was working from a smaller studio.

Because let’s be honest. We’re not running a recording studio. We’re not recording bands or doing a lot of live recordings. We’re beatmakers.

And what do beatmakers really need?

  • Computer or Laptop
  • Drum samples and VST’s
  • DAW
  • Audio Interface
  • Monitors
  • Headphones
  • MIDI-Keyboard

There are producers out there that make a massive amount of money every month from selling beats. Beats that are made on a ten-year-old computer with free drum samples. Created in a 200ft² bedroom studio.

Again, it comes back to marketing and conversion rate.

If you got money to spend, spend it on marketing tools and information.

Key takeaways of part 3

  • You don’t need to (immediately) quit your job to start a beat selling business. You don’t need fancy papers or degrees either.
  • The 3 fundamental M’s of a beat selling business are Music, Marketing and Mindset.
  • To get in a position where you can charge more for your beats. You need to constantly improve your skills as a beatmaker or producer.
  • Selling beats online is 80% marketing and 20% music production.
  • Aggressive marketing is short term. Respect-based marketing is a long-term strategy.
  • Until you can step out of the day-to-day and take control of your time. You’ll always be reacting to the rest of the world’s demands, on your time. Add 8, 16 or 24 hours to your weekly calendar. And take control of your time.
  • An idea is just an idea until you decide to do something about it.
  • Time is your most valuable asset.
  • Lack of sales has nothing to do with your equipment. If you got money to spend, spend it on marketing tools and information.

Part 4: Toolbox. All the tools I use in my beat-selling business

Building a profitable business from selling beats already takes a lot of time. That’s why I use web-apps that help me speed up my workflow. And to help me stay focused on the things that matter.

Please understand. To sell beats online, you don’t need to install all these applications.

The apps from what I think are “must-haves” are marked with a star*.

Note: These are not affiliate links.

Google Drive*

Backup & File management

Google Drive dashboard

I use Google Drive to backup files and business documents. Audio files, images, video’s, sales reports, legal documents. I also use it to share files when I’m collaborating with another producer. I prefer Google Drive over Dropbox, but it works the same.

Google Drive is free up to 15GB of file storage. You can upgrade to 1TB for about $10/month.

ActiveCampaign*

Email marketing

ActiveCampaign dashboard

There are a lot of different mailing list providers and I’ve used a bunch of them over the years. I’m currently with ActiveCampaign but I don’t recommend it if you’re just starting out with email marketing. MailChimp or MailerLite would be better options. Why? ActiveCampaign is a lot more advanced and more expensive.

MailChimp is free up to 2,000 contacts and MailerLite is free up to 1,000 contacts.

Trello*

Project management

Trello Dashboard Robin Wesley

Trello is a project management app. It allows you to create so-called ‘Boards’ where you add tasks to. Think of it like digital memo’s. Since selling beats online is not only about creating them and you’re probably running the business on your own. You have a lot of stuff on your list that you don’t always have time for right away. With Trello you can create memo’s and make sure they won’t be forgotten.

Trello is free to use.

ManyChat

Messenger Marketing

ManyChat Follow Up Flow

Just recently I started doing Facebook Messenger marketing next to email marketing. ManyChat is an app that allows you to send auto-messages through Facebook Messenger. It’s a very advanced application and I wouldn’t recommend using it if you’re just starting out with selling beats.

ManyChat is currently $10/month but prices will probably increase soon.

Slack

Team collaboration and communication

Urban Masterclass's Slack Workspace

Slack is a cloud-based team collaboration app. I use Slack to communicate with other producers about active projects. Or to share information about topics related to selling beats online. Everything that we discuss on there is business related. If we want to chit-chat about random stuff, we move the conversation to Facebook Messenger.

Slack is free to use.

Notion

Business management & operations

Notion is an all-in-one workspace where you can create workspaces to manage your business operations. I use it to save important business information. Instructional guides, YouTube videos and ‘must-read’ blog posts. I have a content calendar for new beat uploads in there. And I also use it to create instructions for interns and employees. A very complete application that helps you organize your business operations.

Notion is $4/month per user

1Password*

Password vault

1Password Vault

This app and chrome extension lets you store passwords and other sensitive information. You safely store it in a virtual vault that is locked with a master password. 1Password is a very helpful tool when you have a dozen sites where you log in to every day. With a simple keyboard command, you can auto-fill your username and password. Without having to think about which one you used.

A password is only as strong as its weakest link. Make sure your stuff is secure, you’re not the first one who gets hacked. Seriously, invest in security.

1Password is $2.99/month

Adobe After Effects and PhotoShop*

Creative development

Adobe Creative Cloud

I use the Adobe bundle to create artwork for new beat uploads and videos for YouTube. Adobe apps are more advanced and expensive compared to some free apps that do the job as well. Alternatives for After Effects are iMovie (Mac) or Windows Movie Maker (Windows)

The complete Adobe bundle costs about $70/month.

TubeBuddy*

YouTube marketing

TubeBuddy is a must have YouTube extension. It lets you see channel statistics and video statistics from your competitors. It also has several useful tools to help find the right keywords to add to your videos. A similar alternative is VidIQ which is just as good. All the producers that are successful in selling beats online use it.

TubeBuddy costs $9/month or $19/month. Depending on which plan you choose.

Grammarly and Hemingway*

Copywriting

Grammarly editor

Grammarly is an application and chrome extension that does spell-checks and auto-corrections. Hemingway is an online application that helps you write bold and clear. It’s a very helpful tool when writing sales copy for email or articles on your website.

Both are free to use.

Rocket Typist

Type assist

This is an absolute timesaver. The more popular you get as a producer, the more emails and messages you’re going to receive. But most of the time you’re getting the same questions asked. You don’t want to spend hours on giving answers over and over again. Rocket Typist lets you pre-write text snippets. When typing a keyboard command, it will automatically insert that snippet. For example, you type in “TTYS” and Rocket Typist turns it into “Talk to you soon”.

Rocket Typist comes with the SetApp bundle which includes a lot of other useful apps as well. The bundle costs $9.99/month.

Station

Application management

Station is a smart desktop app that lets you manage all your web-based applications in a single app. Instead of opening Messenger, FB Business Manager, WhatsApp and Google Drive separately. You can use Station and manage all these apps from a single desktop application. It’s perfect for speeding up your workflow.

Paperform

(Marketing and customer relationship management)

Paperform is an online platform that enables you to create online forms. I use it collect information from customers and prospects. Once someone fills in your form, you will get an email with a summary of their answers. You can also choose to send those answers to a Google spreadsheet. Then you can feed the data to Google Data Studio (see next app).

Paperform costs $15/month for a single user.

Google Data Studio

Sales and analytics

Even though Data Studio is still in beta, this google app is super powerful. You can turn data into a visual dashboard by feeding data from a Google spreadsheet. I use it to turn my sales reports into bar charts, tables and pie charts. It lets me keep a summarized overview of the number of sales I’m making each month. My top selling beats, the amount of returning customers and most popular licenses. I also use it to summarize the data I collect from my customers through paper forms (see image).

It’s an advanced application and you need to put in some time to understand how it works. I do not recommend it if you’re just starting to sell beats online.

This app is free to use with your Google account.

Final word

I promised to pull back the curtains on my business and show you the ins and outs of selling beats online. It took me 2 months to write this guide. I rewrote it a bunch of times and I kept adding new content to it. Even now, there’s so much more I would like to share with you.

With that being said. I genuinely hope that this guide will inspire and motivate at least one person. That’s the goal for now.

All though there are many (controversial) opinions about selling beats. I hope I’ve been transparent enough to show you the possibilities. I can honestly say that this business has taken me on an incredible journey so far.

I’m not gonna lie. It’s been tough. I’ve had ups and downs. Bad sales months and I’ve been broke several times over the years.

But if you love making music as much as I do. And if you’re dedicated to turning your love for music into a profitable business. You’ll find a way to get back up.

Before you leave…

Make sure you download the checklist and licensing templates that I prepared for you. It will help you get set up quickly and makes sure you won’t forget anything.

I also created a Facebook group for producers called The Art of Selling Beats. I and a few other successful producers are in there to help you with any questions you have.

Last but not least. Leave a comment below. I would love to hear your thoughts on this guide.

Want to take it to the next level?

Check out the Constant Conversion Strategy a step-by-step framework that shows you how to grow a wildly profitable online beat selling business.

Ready to learn more? 🔥

Comments 💬

  • Dean says:

    Damn this is remarkable! Can’t believe you’re giving this info away for free :O

    • Robin Wesley says:

      Thanks, Dean! Appreciate it 🙂

    • J
      James Wu says:

      He’s not. He’s collecting your email address (to sell you something down the line) if you download the checklist or license template. And advocating you to join the facebook group (so they could sell something down the line there).

      Don’t get me wrong – there’s nothing wrong with that and this doesn’t compromise the quality of this information. But, he’s not giving it away for free. It’s a marketing strategy.

      • Chris Schwartze says:

        Hey James,

        Well, I can’t completely agree with you. This information is free, for sure. And yes, we have plans down the line for a course.

        We’re using lead magnets to gain new email subscribers. We thought having buttons in the article would be the least intrusive, we hate popups and other widgets that destroy the reading/user experience.

        Thanks for commenting, appreciate it!

      • D
        Don says:

        People will always have something to say! This was very valuable. Thanks!

  • Y
    Yung Ahcim says:

    Very good read! I love the part where you talk about different marketing strategies. I can’t wait to try them out! Thanks for this.

  • R
    Rujay says:

    Great work Robin, very well written! I’m sure a lot of producers will find this extremely helpful!

  • B
    Bahr Beats says:

    Thanks for the article bro. It really motivates

  • b
    beno says:

    Definitely These information’s helps me!

  • T
    TazOnDaBeat says:

    Ey man this was real helpful

    So, how much money can you make selling beats in like 6 months? If I would start from zero…?

    • Robin Wesley says:

      There are too many variables that make it difficult to answer this question correctly. How good are your beats? How much time are you able to spend on production and marketing? I’d say start out with about 20 beats and upload on a frequent basis. Be active on as many platforms as possible and track how many people listen to your music. Try to grow that amount of listeners first, introduce more and more people to your beats and sales will follow.

  • O
    Obi says:

    Really valuable information – thank you for this, i found this to be very helpful, although where are the licensing templates to download? it’s probably right in front of my fact but i cannot see it – thanks again

  • Eddy says:

    good tips and it is unbelievable to see someone giving these free information without charging a penny .. but there is something that I look for hard, how to promote beat videos on youtube without having to buy false visualizations.

  • K
    Kegan Cochran (Halfasser) says:

    This is honestly a gold mine. Exactly the information I needed, and wayyyy more. Thank you x1000000000

  • Dima Phoenix says:

    Dear Robin, Greetings from Lithuania
    I’m grateful. Huge THANK YOU!
    It feels that a solid work and experience was put in this topic. Before i was searching for months and writing to some beat-makers who are already doing this business with questions and opinions.. Nobody answered to me.
    I’m glad that you doing this work and sharing your knowledge, Robin! 🙂

    I’ll definitely continue reading your next articles too.

    I have a question about the taxes. Since we are both (i guess) in European Union, it would be great to know more details about the TAX question on the profit, after sales.
    Please write me to PM in Facebook (i’m already joined your community) or directly to my e-mail.

    Thank you! 🙂

    • Robin Wesley says:

      Appreciate this man! Sure, happy to help with that. I saw you joined the community on Facebook. Just hit my DM and I’ll try to answer your questions.

  • R
    R Dev says:

    This was one of the best reads I’ve come across, in regards to chasing a specific dream. Thank you so much for your time and effort. I really really found this motivational! I hope the energy that you have put into this will be returned to you 10 fold!

  • S
    Shane Smith says:

    I am crazy grateful I came across this page. I have a lot of content I’ve built over the years and wanted to try this again. I originally gave up due to work and school all week. Now ive landed my day job but seem to have plenty time to put into my brand. I feel this is the right time now and didn’t know where to really start but this guide was perfect.

  • D
    David says:

    This was amazing. Crazy amount of quality information. Thanks.

  • V
    Vano says:

    Thank you so much for taking time and providing such useful information! Greatly appreciated!

  • D
    Duje says:

    This is amazing. It is exactly what I was looking for. Thank you!!!

  • A
    Alex says:

    Thank you very much, can’t wait to get started!

  • R
    Raima says:

    Dude! What are you?!
    Thank you so much!!! You have no idea how much you’ve helped us out!

  • A
    Aditya says:

    You are god send!!!!!!!

  • D
    Doc says:

    One of the best articles about beat selling! Thanks so much!!!

  • C
    Charles says:

    Thanks so much bro, this is golden!!

  • K
    Kyle says:

    I spent my whole evening reading this. It was so interesting seeing that I am in that same position that you were in when you had started too. Although I would like to know how to create a pay-pal account.

  • E
    Emmanuel says:

    Thanks. Awesome info. Really do appreciate.

    Please can I use Beatstars and Airbit at the same time?

  • V
    Vic says:

    Really very grateful to you for this guide thanks for helping newbies like me!

  • B
    BryanG says:

    Thank you for this article. It’s very transparent, informative, and inspiring. I wish you more success!

  • P
    Prince says:

    I’m from South Africa and reading this has given me a lot of information that truly motivates me . In this Country it seems only the well known Producers who get music placements are the only ones who get paid and iv been researching for months trying different marketing strategies to break that stereotype.I wanna show other producers in my country that there are other ways to selling beats and reaching a bigger audience than just trying to get music placements from artists In South Africa

    thank you so much for the information i will definitely apply all the aspects you mentioned on this blog

  • N
    NU Analog says:

    Much appreciation for the jewels…easy and fun read with actionable info and clear instructions.

  • i
    izaak says:

    rly thank bro, from iran

  • F
    Fernando says:

    Thanks for this, I just moved to Amsterdam from Costa Rica and I fortunately have the time and equipment to start, however I had many questions that have been answered on this article.

    Greetings!

  • F
    Frangk Free says:

    Hey Robin,

    Thank you for taking the time out to help me and the other producers with this valuable information. I took my time reading this and I may be reading it again. Thanks again you’re a real one!

  • R
    RNKStudio says:

    Best guide !!!

  • N
    Nico says:

    Thanks for the detailed guide! I found it very useful although I couldn’t find the license templates link.

    • Robin Wesley says:

      Sure, no problem. And click one of the green buttons to get the templates. They come with the ‘The Ultimate Check for Starting a Beats Selling Business’

  • Mathias says:

    Truly awesome article. Once I have about a dozen beats or so, do you recommend dumping them all at once, or should I do a roll out? And if so, how much time should I leave between releases? Also, I’m wondering if I should post on multiple platforms or just the one? What are the pros and cons… Thanks!!

    • Robin Wesley says:

      Thanks, Mathias!

      I’d recommend dripping the beats one beat at a time. I’d say every 2-5 days to get started. Upload on multiple platforms to increase your reach and to have different ways to generate leads back to your beat store.

      You might want to join our Facebook Group, you can ask questions there as well. Here’s a link: https://www.facebook.com/groups/artofsellingbeats/

  • D
    Deng says:

    Great article Wesley. I started selling beats online about 6 months ago and from experience all the things you’ve written about in the article are so true. I’ve only managed to sell one license so far, but I’m starting to learn more and more about what I need to be doing! This article has been very informative and I look forward to more content from you guys! props.

  • R
    Raven says:

    This was beautifully composed for a practical and real point of view that personally I needed, but for you I just hope you know how helpful this really is . I’m you from 2012, my journy starts now thank you so much for this information ill be coming back to this for a while. See you on the boards my friend!

  • D
    Deeler b says:

    Thanks for sharing, you explained everything well, and yes you right more resources should be spent on marketing instead of production

  • D
    Danyel Pressley says:

    Good morning Mr. Wesley,
    Thank you so much for the info. I’ve been an artist for the last 4 years and I appreciate you laying down a format while also inspiring others. Many well wishes and hopefully in the future our paths will cross. Music is the universal language! Cheers!

  • T
    Tony says:

    THIS IS GOLD , MUCH A PPRECIATED!!!!!!!!!!!!!!!!!!!!!!!! and this can be applied to other entrepreneurial categories as well

  • C
    Ches says:

    Awesome. This is so good.

  • E
    Enrique Martinez says:

    Thank you so much for all this information and help ! I am new to seeking beats and am current 18 years old. I will keep you up to date to how I am doing so that you can see how much help you have been and how much this information has help me grow and succeed. Once again , this is truly helpful and a great starting point for beginner like myself. Hopefully one day I get big and we can work on something together . Thank you once again.

  • D
    Dymix says:

    Thank you so much for all this information. I’m a beatmaker from Nigeria I never thought selling beats could be this straightforward and profitable. I will definitely give a go especially with Afrobeat.

  • s
    salem says:

    really nice information, inspiring and well written.

  • J
    JayskoBeats says:

    Hey Robin,

    Thanks for the information. I immediately started!

    (Mod note: We don’t allow self-promo in the comment section, so we removed it from your comment.)

  • G
    Gage says:

    Amazing and very helpful information. Thanks man. I now know what the hell I want to do with my life lol.

  • J
    Jonathan McClung says:

    Read the whole thing. Great content in the article alone. I would really love to talk and ask a few questions if you are available. My email is [email protected] I just want to discuss a few aspects of beat selling and see what you think. Or someone else on here could help me and I would be very appreciative.

  • p
    pezzone14 says:

    Dope article, can’t wait to apply and make these principle work! Peace

  • Mike Shands says:

    Really enjoyed the guide. Thank you for the honesty and hard work!

  • C
    ClassE Beats says:

    This was a gold mine of an article and so encouraging!!!! Thanks you💯💪🏾

  • C
    Camoosh says:

    Thank u too much, I appreciate your help. This guide really helped me and became more aware of this business. Have a good day, RESPECT.

  • S
    Sara Salvador says:

    I think this article is very insightful and helpful. Took away a few of my doubts and I will definitely apply it soon. Thanks for the tips!

  • C
    Chris says:

    Nice guide bro about to join your group on Facebook always looking for new tactics to help with my producing journey and you should me some great ideas

  • C
    Concrete Afro says:

    Absolute gold.. soooo many gems dropped in this piece.

    Thank you

  • D
    Dout Des says:

    Really useful and well-structured stuff. One of the best I read on this topic.
    Big respect.

  • B
    BoneyardRecords says:

    Amazing stuff! Answered all of my questions and cleared my doubts. However, the checklist seems to be having a hard time reaching my inbox and I would love to use that resource. Thanks!

  • A
    Aerodynamics says:

    Hey Robin, feeling inspired by this article and looking to get started asap. Thanks for writing this up, great help. I was wondering if you could go a bit more into mastering – do you have your tracks professionally mastered or just do it yourself?

    • Robin Wesley says:

      That’s great to hear! The beats I make (and sell online) are mastered by myself. Full songs mastering
      is usually outsourced. Depends on the client. Hope that helps? 🙂

  • G
    Geekbeatz says:

    Wow,its funny I’ve been selling beats and never knew any of this stuff…it’s amazing

  • L
    Luis Miguel Ordonez says:

    This was really helpful, lot of useful info. One detail i was looking for was the pros and cons between having your own website (using own domain) with a beat store template VS joining BeatStars and not having your own site. Or are both recommended?!

    • Robin Wesley says:

      Thanks Luis! I’d recommend getting your own site as your main website. You can use the embedded beat store from BeatStars on your website and process the sales through that store and using their services for uploading files, receiving payments etc.

  • K
    Kenny Phoenix says:

    Hey Robin, this article is perfect.
    I am full time college student, with a part time job working from home. For a while now I’ve been looking for a way to make just a few extra $$ on the side.

    I’ve been making beats for over a decade just as a fun hobby, even giving them to friends for free. The prospect of being able to make a profit from my music is so awesome. Can’t wait to jump in.

    • Robin Wesley says:

      Thanks Kenny, that’s great to hear. I hope this helps to make an extra income from all the beats you’ve made so far. There are definitely opportunities there. 🏆

  • M
    Music Raised Me says:

    Hey this was amazing. I have recently revamped my studio, and I’m currently building my online presence. I really appreciate everything I learned here today. You have also reassured that I’m still on the right path. I’ll be posting beats for sale soon. If you’d like to check them out, follow me on most platforms @moltenrockmusic you can also connect to my beatstars with that same handle or visit musicraisedme.com

  • T
    Timothy Pope says:

    Thanks alot for this guide. Its very informative and well written. I love making beats and my dream is to become a professional producer. I am inspired by this guide and I’m looking forward to starting my beat selling business as you have. Thanks again!!

  • Mark Goncalves says:

    Wow thanks for this guide. I’ve been producing for over 15 years but on the word of mouth market. Having an outlet to sell my beats multiple times without dealing with every person would be such a relief. Thanks for taking the time to put this together. Good for veterans and novices alike.

  • A
    Angela says:

    This is very good content, very well written, and very easily comprehended.
    Thank you for being a “giver!” You are an amazing example of “success!!”

  • L
    Lexxo says:

    Hello Robin Wesley, thank you for all these informations, your method is very well structured I understand why it worked for you, I hope it will work for me when I’ll be ready to start. I just have some questions about points not mentioned here, do you copyright your beats before selling it? How do you do (just beat tag/upload in a copyright website)?
    Do you know how beatmakers fullfil to post a prod via Beatstars +Soundcloud/Youtube) and in the same time publish it on streaming services (spotify/apple music/youtube) ? I am perplex about it because it’s not via the same distributor, I don’t know if it could cause issues.

  • Tha_Void says:

    Hello Robin, you have bright Idea’s on making art into money and reading this whole article was worth it thanks for your efforts as well. I make beats and locally people like my beats so much but aren’t willing do buy to the point that I just opt to give them out for free because I know they wouldn’t pay, I want to get started with this scheme but making a PayPal account is my problem because it’s not available in my country so am stuck with local sales which at this point just don’t happen, but I’ll keep pushing and never give in to defeat and when it works out I’ll most definitely tell you about it 🔥

  • J
    Jaz Buttar says:

    Very Good Info .. Thanx for Sharing bro

    Regards
    JAZ BUTTAR BEATS

  • S
    Setro Beats says:

    Thanks For The Info,Looking Foward To More Articles.

  • M
    Michael Garbutt says:

    I’m 62 years old and I’m practicing how to be a trap artist, and in the mean time I’m gonna try to start selling beats online, this info is just what I needed because I had no idea about how to start doing so.
    What is missing for me, is tips on how to access the ghost writers lane.
    Much love and continued success to you.

    • Robin Wesley says:

      That’s amazing! Wishing you nothing but success sir. Thank you for reading my article and leaving your comments! 🙏🏽

  • A
    Andres says:

    Very informative and well written article. Interesting to hear a story from somone who started with an ambition just like us and you will learn a great amount about how to begin your journey. This article had everything I needed to hear.

  • E
    Edmi Pérez says:

    Very informative and easy to understand guide! Just what I needed.

    I’m gonna start right now collecting what I already have and start making more music to sell it just like you explained.

    Thanks a lot for sharing all this information. Cheers from Venezuela.

  • D
    Doug says:

    Hey Robin, I really dig this guide. Thanks much for the time you spent on it – I’m sure you’re already aware, but Native Instruments linked to it on their own website!: https://blog.native-instruments.com/how-to-sell-your-beats-online/

    They even sent out an email newsletter on the topic (that’s how I found this). Anyway, you should be quite proud! I’m sitting on literally hundreds of beats at the moment, and until now, I wasn’t even aware that some of the tools you mentioned even existed! I thought us producers were still in the ~2013 “Wild West” days of uploading YouTube videos, posting license agreements in our channel descriptions, and praying for the best. That’s what turned me off so much. I almost feel silly having been unaware of services such as BeatStars and Airbit emerging in recent years. Anyway, thanks again.

    If I may offer any constructive criticism, it’s very minor. I’ve noticed that throughout your guide, you frequently use periods when commas would’ve been the “correct” punctuation. For instance: “To get in a position where you can charge more for your beats. You need to constantly improve your skills as a beatmaker or producer.” Technically, that should all be one sentence: “To get in a position where you can charge more for your beats, you need to constantly improve your skills as a beatmaker or producer.”

    Also, I notice you consistently refer to stems as “tracked out files”, even in the license agreement templates you provide. Why not simply call them “stems”? As a producer, that’s the term I hear most often by far, but is there an advantage to using your phrasing? If so, please let me know – I’m always willing to learn.

    Anyway, I know that’s a bit off-topic, and I’m not trying to sound like your high school English teacher, but your guide is so helpful overall that I figured I’d give you my two cents.

    One more thing – If I may ask, do you tailor your digital marketing strategy based on subgenres? For example, do you approach cats on Instagram who tag their posts with #Trapstep and #BoomBap differently? Or, are they all more-or-less potential clients that you deal with in the same way?

    Thanks homie,
    Doug

    • Robin Wesley says:

      Thanks for the feedback! I’m aware of the commas and punctuation, it’s part of my writing style. Long sentences with a lot of commas are harder to read. 😉

      In the ‘online’ beats selling industry we usually refer to stems as tracked out files since they are all the separate tracks/instruments of a beat. The word “stems” is sometimes confused with group stems (all the drum tracks, synths, bass etc) But yea, stems>tracked out files. All the same I guess.

      I don’t necessarily tailor my promotions and marketing on Social Media to a certain (sub)genre. I do tailor my email sequences and other marketing strategies to the information I have from a lead. For ex. if I know someone’s an R&B artist, I won’t send email updates with all trap beats.

      I hope that answers your questions. If you have any more, join the Facebook group! https://www.facebook.com/groups/artofsellingbeats/

  • A
    Atmuse says:

    hi man

    Thanks a lot for this guide is a gift to read something witch is longer than a few sentences and is still super interesting and filled with tons if information. I wrote every word of your guide 😉
    This will definitely help me to get started in a right way. I still have two question, hope you can answer it.

    first, If been searching for severel day’s on beatstar and other and I kin of noticed that is overal trap songs made and sold. you thing there is e place for a deephouse to DnB producer.
    And second is it e must to kind of stay in the same style?

    • Robin Wesley says:

      Thanks, appreciate that! I think there’s a market for pretty much every style. All though I personally don’t have experience with the genres you mentioned.

      I’m a multi-genre producer, doing styles like R&B, Pop, Hip Hop but also 80s R&B, 90s Pop etc. That versatility has only gotten me more opportunities so I’d encourage to work in multiple styles/genres.

  • M
    Martin says:

    Hello Chris, hello Robin, I have an important question to that whole beat selling topic.

    Robin, as I know you are from Netherlands. We as European online sellers have to think about the European tax laws.

    As you know it´s like you have to pay the VAT in the country where the buyer lives and the tay must go there. In Europe you can use that so called MOSS – miniOneStopShop. But what its like oustide of Europe. How do you handle that there?

    I´d really appreciate your response, because this whole thing is so confusing and I dont want to be punished from anyone for this :DD

    Thank you and get nice into 2019!

    • Robin Wesley says:

      Hey Martin! Actually, the laws have changed recently in Europe. The MOSS no longer applies if you make less than a certain amount of revenue within Europe. I believe it’s €10k/year.

      Revenue made from outside the EU is tax free.

      If you go above that 10k EU Revenue, then you have to keep track on the amount of revenue you make in each country and pay taxes to those countries quarterly or yearly.

      To be honest, that’s a real mess to sort out every time I have to file my tax reports. That’s why I’ve been working with Soundee.com. A new beat selling platform where I’m personally involved in. Soundee automatically calculates the amount of tax € you have to pay to each country individually and you can export entire reports directly from your dashboard.

      I hope that answers your questions!

  • J
    Jerome says:

    Hi Robin,
    thank you so much for the time you spent sharing all those precious informations.
    Everytime I scrolled down to read more I was expecting a commercial link but it never came.
    I know that kind of post is part of your business plan but it’s obviously also a will to share. And you do it very well. Thank you for that.

    You just help me to lift many barriers but there’s still something I don’t get. Do you declare your beats to a copyright organisation (BUMRA/STEMRA in Nederlands I think) ? Do you earn rights from the use of your music ?

    Thanks again. Best luck.

    • Robin Wesley says:

      I appreciate that Jerome! 🙏🏽 I don’t register beats with my PRO. Songs that are made with my beats are but that’s only if they get distributed on the major streaming platforms.

      Hope that answers your question!

  • Guego Schmitz says:

    Super informative yet simple and well put together. I am a legally blind aspiring music producer. I started my journey about 3 yrs ago when I made my first beat. To date, I have over 440 beats from all genres. I have to admit, one of my weaknesses till this point in this journey has been exactly what you talked about on the “action” matter. I’ve wanted this for so long and want it so bad that I have spent the last 3 yrs building my portfolio, networking, marketing, building my website and online shop. None of these things were ever taught to me. I taught myself everything that I know. Unfortunately, as you may be aware not many people go out of their way to help anyone in this industry especially because of the fear that they may lose their spot if they help you. So it’s been quite the struggle but I honestly wouldn’t have it any other way. I always say without the scars you can’t tell the story… 😉 Anyways, I appreciate you and this article very much my friend. I still have a ton of questions but this most certainly is a great start and I intend on implementing some of your strategies into my business and see where it takes me. Thanks again, and if you ever have a spare minute and would like to help a blind guy out by chopping it up about a couple of questions I have about the beat making industry, I would super grateful and would love to chop it up with you. God bless and thanks again. Here is my story … https://echotheguego.com/featured-artists/guego-schmitz/ – G

  • R
    Ramsey says:

    This guide is very helpful, thank you! I was wondering what the advantage of having ten beats to sell before you set up a BeatStars account? Is this necessary? I only have a few right now that I feel are sellable, would you suggest I start promoting myself on Soundcloud and other social media, or just wait until I have more beats?

    -Ramsey

    • Robin Wesley says:

      Thanks Ramsey! Of course, it’s better to have everything in place and are ready to sell prior to promoting your beats. But you can start promoting right away, it’s never too early to start with that. Just make sure you let people know you’re working on setting up your beat store so you don’t miss out on (future) sales. 🙂

  • J
    JT says:

    Hey Robin,

    Appreciate the work put into this, I am an EDM/House and Trap/Hip Hop music producer. What would you recommend for improving ones producing skills to reach that “expert level”? And what’s the best way to get rights and tracked out files for remixes of popular songs?

  • J
    Joey Handsome says:

    Most informative article over read to date. Includes a lot of topics I had questions on, especially regarding using the different social media platforms, for different and specific methods of promoting yourself.

    Thanks you!

  • B
    Bliv says:

    Dude, thanks for this post! Awesome! I have a question though. So you make a beat, you upload it to youtube, it gets hits (which is really starting to happen for some of mine) what stops someone from taking your beat and distributing it with something like CD baby or distro kid and getting it into the content id system? I ask because Ive come across peoples beats where it doesn’t say the beat is sold, they’re actively leasing it. Yet, the video is monetized by someone else. Is there something we should be doing in between production and upload/marketing??? Now I noticed distrokid for example has the youtube money option. But they make you check off a long list of things. One which is “doesn’t contain any sounds from (long list of DAWS). How do we protect and monetize our beats? Thanks man

  • M
    Maddison says:

    Amazing, thank you for taking the time to do this. Really appreciated 🙏

  • N
    Noel says:

    Hey Robin,

    Thank you for putting this guide together, it’s super helpful. I wanted to ask if you recommend to copyright beats before uploading them to any of the beat selling stores you mentioned?

    Thanks again!

  • j
    joshua douglas says:

    Nice one
    Very very encouraging thanks!

  • M
    Micah Spruance says:

    I’ll check back here in a few months to log my progress!

  • N
    Nick says:

    Thank you so much for this! I’ve been researching information for months and haven’t been able to get the information I need, until now. I am truly grateful, can’t thank you enough.

  • G
    Glasic says:

    Hello! Woow! I have found this information very helpfully useful, thank you.

  • C
    Christopher N Wilson says:

    Great article. I had a question for you. In the article you recommended using BeatStars, Airbit and Soundgine but it looks like the player on your site is from Soundee. Is a recent switch and do you recommend Soundee over the others?

    • Robin Wesley says:

      Thanks Christopher. Yes, I switched to Soundee recently (Good eye 👀 haha). It is a new platform that goes far beyond the features that other Beat Store Providers currently offer. I’ve been a consultant and advisor for the development team of Soundee for the past year and a half. They’ve tailored it to how I feel a provider can be most beneficial to producers. So yes, I’d definitely recommend it to others.

  • A
    Austin John(Prod.Osteen) says:

    Thank you for this. I use loops normally and I feel it’s a bad thing cause I can’t play the keyboard but now I need to stop using melody loops so it’s gonna be hard for me. If there’s anyway you can help, please do. Wish me luck. Thank you so much for this article. God bless

  • S
    Symanic Productions says:

    Thanks a lot for your guide.
    After 20 years stopped in music business I started again to pursue my passion thanks to people like you.

  • J
    Jermaine says:

    Hi Great Post. I have been doing a lot of the things in your review, for me Youtube I don’t get a lot of views maybe 10 a video and I have 0ver 30, (thumbnails as images for video.) I use tube buddy but even when the states green and an good for my video I still don’t get views, also my mail chip is automatic even before you can access my beat stars page but never get notified I have an email subscription. are people just not giving me the emails and how do I last this youtube problem. Sorry for the essay!

    • Robin Wesley says:

      Thanks Jermaine! YouTube takes patience and consistency. Make sure you upload frequently and maintain the strategy of analyzing good keywords. I don’t use Mailchimp for emails, I use ActiveCampaign. The integration from BeatStars>Mailchimp is not really that good. I use different methods as I collect a lot more data from a lead or customer before it enters my mailing list. I use all that data for my marketing/sales funnels down the line.

  • L
    LORD lukanda says:

    I have my own tunes and hyperbeats and I’m looking to sell them where do i sell?

  • M
    Maqdoom sabir says:

    I want to get started on beats producing business but I don’t have a PC. I have a smartphone can you recommend me an app for producing beats and will people buy beats if they are made on mobile, if I could sell some I’ll buy a PC with that money and make better beats.

    • Chris Schwartze says:

      Hey Maqdoom,

      There are plenty of apps for your phone that allow you to create beats – a Google search should do the trick. And yes, there are producers that sell beats that are made on their phone 📲

    • M
      Maqdoom sabir says:

      Thanks Chris that is all I needed to know

  • C
    Chris says:

    Thanks so much for writing such an inspiring article. I had heard of beatselling, but didn’t really understanding the underlying mechanics of it. I have a couple of questions still I was really hoping you’d answer if you’ve got time. I love hiphop, but my passion is in EDM production (future bass, future pop, future dance). Is selling beats online just for RnB & Hiphop, or is there also a market for EDM producers? Along the same lines, do you think it’s possible to be working on a personal artist project (releasing music, pitching to blogs and labels, etc) at the same time as making beats under the same name? Curious to know your 2cents on these. Thanks again or such an incredible informative guide.

    • Robin Wesley says:

      Hey Chris, thanks! Appreciate it 🙂 To answer your questions, the primary genre is urban but there’s good opportunity for Pop / Urban type beats as well. As an EDM producer I’m sure you can find a way to incorporate your different styles into a more mainstream pop sound. The fact that the market is full of hip hop / R&B is your biggest advantage. And sure, you can make beats to sell online and at the same time pitch your music for other opportunities. I would advise against using different names. It’s only gonna give you more work as you’ll have to market yourself on two sides.

      Hope that helps, if you have more questions. Join the Facebook Group: https://www.facebook.com/groups/artofsellingbeats/

  • C
    Chris says:

    What are your thoughts on paid ads on FB? Do you find it produces a positive ROI for the CPC?

    P.S. Incredible guide and resource. Thank you for putting in the time and sharing with everyone!

    • Robin Wesley says:

      Thanks Chris! I use ads but not that often really. For me personally, I drive a lot of traffic and sales through organic reach/search. The less you spend, the more you’ll earn – that’s how I see it. On the other end, selling beats is similar to many other eCommerce businesses that sell digital products online. There’s definitely a good chance to get good ROI but running ads is a skill itself. You don’t instantly know how to create high-converting ones and found the best target audience. It requires a lot of testing, experimenting and investing.

  • E
    Elijah productions says:

    Great article! I’m helping my nephew get his beats online by creating a website, but am curious about the leasing option. How do you enforce compliance on licensing agreements where distribution limits are imposed?

    • Robin Wesley says:

      Thanks Elijah! You sign up with a beat store provider and set up your agreements from within their dashboard. As soon as someone is about to purchase a beat, they’ll have to check a box where they agree to the terms upon making the payment. The beat store will then automatically retrieve customer information and add it to the agreement. You and the artist will both get a copy. Simple as that!

      Hope that answers your question 🙂

  • H
    Hector Calzadillas says:

    Since the age of 14 I’ve worked on beat making. I went from a game on ps2 to fl. I have a cousin that always told me to sell my work because he thinks is good. Back then i would’ve skipped to part 4 of your article. I’m currently working with an up and coming artist (staying positive). This guy has been telling me to license my beats. Now with a family and real responsabilities it has become more difficult. Earlier today i stubbled to your article and it is very eye opening. I’ve search for articles on this topic and never been so motivated. I’m going to take some tips and crawl away. If i ever grow wings i will try to look for you to collaborate. Thank you sir.

  • J
    John says:

    Thanks Very much. I’ve been making beats for 2 years already just as a passion and I have more than 30 beats already. I’ve only got two worries now before turning it into a business:
    – The first one is that I used the demo version of fl studio to make the majority of my beats before I recently discovered free alternatives. I saved these beats in only one format. I would like to re-open them (especially the first ones I did), make some adjustments and save in different formats. Is there a way to do it without paying a full version? I plan on registering a paid copy as soon as possible, but I want to know if there is a way I can re-open these projects or export tracks from the mp3 files
    – My second worry is that Paypal does not accept business accounts from my country. Are there other ways to instantly get paid through these Beat stores?

  • G
    George uzoma says:

    Wow 👏👏👏👏 👏
    Mr Robin Wesley your article is mind blowing.
    Very inspiring article.
    Is like something was removed from my eyes & i can now see. Im not the type that read long write ups but am surprised to read all you wrote. I even started looking for you on Instagram, Twitter and Facebook. Thank you soo much for this amazing article. Keep up the good okay.
    Am a producer as well & i felt it when you started talking about that feeling of not having the right tools. It’ really touched my heart. All i have is God, one old HP laptop, 2 headphone and one speaker ( is not even a studio speaker ). Please 🙏🙏🙏 i beg you to check out my beats on my Instagram: Bs_Blessedson or Twitter account @Bs_Blessedson and advise me if you think my beats are ready to be sold. Thank you my friend. ❤

  • I
    Iammea says:

    This has really inspired me to get started on selling my music online!! Thank you so much for all the tips and guidance!

  • K
    Kyle Hollow says:

    Incredibly inspiring Robin

    I have gotten so low at times in recent months due to having a 9 – 5 job for the sake of earning money. My passion for music has always been there and this article will only help to push myself to make a living from doing what I love.

    Thank you so much for this article, I have also requested to be added to the Facebook group.

  • S
    Stedo Music says:

    This is great, still on the journey and this just gave me the extra push i needed. Thank you

  • D
    David Randall says:

    This guide is a definite help I really appreciate you putting this guide together For any producer that is serious about launching a beat selling business this is the right guide for you.

  • K
    Kenny says:

    Great write up, very inspiring. I really appreciate your generosity to help out some of us striving to make a decent life selling beats.

  • C
    Chris says:

    Great read. Very clear and informative material. Thanks

  • G
    GboshLord says:

    Well composed article… I really learnt a lot from this and I have bookmarked it.

  • t
    toti says:

    Thank you very nice website

  • K
    Keven Quiroz says:

    Hey Robin,

    First and foremost, I’d like to thank you for this AMAZING content that you’ve made available to us! It’s truly educated and inspired me to JUST DO what I’ve dreamt of for the longest time. I know you’ve shared it solely out of appreciation! So, I use Ableton, and I believe that It can automatically import projects into your Soundcloud account. But do you know of any tool that would import from lets say your Soundcloud, to something like Beatstars or any other Beat Store provider?

    Thanks again man!!!

    • Robin Wesley says:

      No problem Keven! Thanks for sharing your thoughts. To answer your question, no there’s no way to automatically upload directly from your DAW. Regardless which DAW or Beat Store Provider you’re using.

  • M
    Marcell Wierdl says:

    This is beautiful. The trades of the music industry always seem to be enveloped in some mysterious cloak. Its refreshing to have some structured information divulged here. Thank you sir!

  • L
    Lucas says:

    Great article. Thanks

  • J
    Juan Padilla says:

    This is great info. Got me real excited to try out some different things. Thank you for taking time out of your busy schedule to put this together.

  • I
    Ido says:

    Thanks for sharing!

  • P
    Pink LaRabbit says:

    I would like to thank you so much for sharing your experience, thoughts, and time to write this post. You have hit every thought and struggle that I have been battling. You have inspired me to a much larger inspiration to continue to do what I love which is making music! Honest and to the point, which is hard to come by. Thank you.

  • S
    Samukelo says:

    Please do a hip hop beat for me

  • M
    Mitch says:

    Hi, Thank you for creating and sharing this info. I was wondering if Reggaeton, tracks/beats would be wanted, (I make Reggaeton tracks). On Beatstars there is no category for Reggaeton.

    • Robin Wesley says:

      No problem Mitch! And sure, I believe there’s a market for that. Considering reggaeton and Latin influenced music is becoming more mainstream these days, I could definitely see that work. Good luck! 💪🏽

  • J
    Jose says:

    I just read this in the midst of corporate job search making/recording music since 2003. 250 songs later i am still afraid of updating my mindset till now. Won best prog rock album in 2015 at my country’s songwriter awards and kept working in my cubicle. Became numb with a “comfortable life” and killed my creative for a while. I am a marketing major and ironically i had no idea how to capitalize on my passion, creating music and beats at my lab. Always searching for the next beat, creating sound textures, writing arrangments, always on the side….now in my thirties i feel ready to embrace my true calling. Thank you for this powerful guide, it does not offer miracle paths which i love but it shines a light into how small steps can lead you to success. Funny how we forget music can be a business too…i love creating beats, melodies, destinations…music for the movies we all get to live and make
    ..God bless you.

    • Robin Wesley says:

      Good to hear Jose! Glad our paths have crossed and we could inspire and motivate you to take things to the next level. With your background in marketing, it shouldn’t be that hard to change the mindset from creative to a business one. Wishing you the best of luck! 💯

  • D
    Dave Rotondo says:

    Hey, I just wrote you on ig my handle is @spitybnice would love for you to get back to me!
    🙏

  • J
    Jo says:

    Crazy this amount of information is made readily-available and FREE of charge. For anyone who wants to seriously get started, this page is a god send. Thank you Robin!

  • Andy says:

    Dude, thank you.
    Ive been thinking about doing this for so long and now I finally believe its do-able.
    Thank you so much

  • J
    John K. Marty says:

    Thanx for sharing this nice blog.

  • L
    Lawrence M. Soto says:

    Thanx for providing advice.

    uk-loanlenders.blogspot

  • T
    Tekena says:

    Thanks a lot for the information, I’m just starting out on this career path and I’m motivated even more by your article. God bless you. 👊🏽

  • N
    Nami says:

    I must say, I really Appreciate your detailing. I ve been really finding it hard to start but reading this got me all hyped and ready to put in every work needed for this to work. Thank you .

  • T
    Triple.s says:

    Hi my name is triple.S from South africa……wow From the start till finish this article just
    Got my focus the whole time, this is inspiring my man I appreciate the knowledge U just dishing out here, damn this is grate thank you very much sir..I hope to get more insight and guidance from you am a music producer and make beats aswell

  • J
    Justin says:

    This is very helpful information for anyone who is just getting into selling beats online. Thanks bro!

  • Justin says:

    This is great dude! Thanks for sharing this 🙂 do you have any advice on titles for marketing on YouTube such as “type beats.” Is this still a good marketing method? Thanks!

    • Robin Wesley says:

      Thanks Justin! And yes, sure. That is still a working strategy, all though the competition on certain ‘artist type beats’ will make it harder at times. It’s a long game but can be very beneficial if you do your keyword research right. 🙂

  • R
    Robin Sandvik says:

    Very good guide! thank you 🙂

  • M
    Mario says:

    If your goal was to inspire one person, i think you have accomplished that…
    Thank you from the bottom of my soul.

  • J
    Jordan Holmes says:

    Thank you for taking the time to create such a detailed and informative article.

  • N
    Nico says:

    I’ve been producing for a while and have literally ONLY used nexus because its honestly the only software ive successfully cracked. I dont have enough money for omnisphere or any of that. Using ONLY nexus is rly limited. Also i have a hard time thinking of a producer name. Something thats not taken, thats not cheesy and that’s memorable. Also gaining attention and attraction to my beats is a huge struggle for me. I know its not my muisc thats the problem becuase ive been producing for 4 years. Do u have discord or anywhere where u can chat?

  • A
    Atlang Ntsima says:

    This really changed my perspective on selling ,thank you so much for that precious information ,I am so ready to start selling my beats ,been having a lot of pocketed beats in my PC thanks man

  • D
    Da says:

    Wow, where have you been my whole life?? Oh yeah, in the studio selling beats!! This was a fantastic read I really appreciate you sharing your experience with us. Love the suggested tool too👌🏾👌🏾

  • V
    Valentine says:

    Most generous article I`ve ever had on the subject of “Selling Beats Online”.

    Thanks a million.

  • C
    Colin says:

    Hi Robin, great post. I’m also impressed by the effort you put into responding to all the comments.
    One question I have is regarding the use of sampled instruments in beats that are sold for profit.
    I know that it’s against the terms of most if not all sample libraries to repack the sounds and sell them as a competing product. For example something like the Native Instruments sample libraries, where you buy a ‘license to use’ the content in your own productions, but obviously I wouldn’t be allowed to grab all the Battery 4 wavs, change the name and sell them as my own product. Would you use a library like B4 to create loops then sell as ‘tracked out’ files? If so, how close does that get to violating the terms and conditions of the product? Is this of concern in the Beats selling community or turned a blind eye to? It seems to me if NI cracked down on it hard they’d lose a lot of customers.
    Thanks again for the great post,
    Colin

    • Robin Wesley says:

      Hi Colin, thanks for your positive feedback! Appreciate it.

      In regards to your question, there’s a difference between selling (drum)samples/loops or using the samples to create entire instrumentals and choosing to sell the tracked out files of the instrumental. The latter is allowed, of course. Basically, you’re selling an instrumental. Regardless of whether it’s as a whole or broken down to individual parts. It’s not a specific loop or single drum sample.

      Hope that helps! If not, you can always turn to our Facebook Group and ask more question there 🙂

      FB Group: https://www.facebook.com/groups/artofsellingbeats/

      • C
        Colin says:

        Thanks for the reply.
        So, let me get the straight, a 4 bar kick drum pattern made using a Battery 4 kick drum, that is used in a 4 bar drum pattern with snare, hats toms etc., is not sellable, either ‘tracked out’ or in a stereo file. BUT, if I copy that 4 bars for 3 minutes and add bass, a few keys parts and a few fills and call it an instrumental I can sell it mixed and tracked out, even though part of the product is the very same drum sound?

        I’d like to dig a little deeper on this before I start marketing some tracks, so, if it’s not too much to ask, what’s your source for the legalities on this topic? Are there any reliable online resources?
        Regards.

  • Jason Smith says:

    Robin this has to be the most thorough blog post I have ever seen on beat making. I don’t even think Brian Dean “marketing guru” from Backlinko has this thorough of a post. Well done sir!

    • Chris Schwartze says:

      That’s a huge compliment, Jason, thank you! We’re huge fans of what Brian is doing at Backlinko.

      • D
        Dbz says:

        This was a totally inspiring and informative read. An amazing and honest insight into best selling.

        I’ve been reading blogs about this for over a year now and not started getting my house in order, after reading this I’m definitely excited and ready to go. Still have load of questions but I believe this article removed all doubt in my mind as to next steps.

      • Robin Wesley says:

        That means a lot! Glad we could help 😃

  • C
    Czupreme says:

    Hi Robin,
    I absolutely love your guide, I have it saved as a bookmark in my browser! I often refer to it when I am a little bit stuck on where to go next. I am moving away from Airbit’s contract templates, because I think yours is a lot cleaner and more professional than theirs is. Do you have an exclusive agreement template to share at all, to share some of the different wording that differs from leasing agreements? I am trying to put that one together, but I am worried I am going to have something off, as I am still learning some of the verbiage.
    Thanks Again!

    • Robin Wesley says:

      That’s awesome. Thanks, really appreciate it! 🙏🏽

      I’m sorry I have to disappoint you but we don’t give out our Exclusive License. I’d suggest looking into the contracts of Airbit and Beatstars as they are the biggest companies providing them for producers.

      Sorry I couldn’t be of more help.

  • S
    Samuele says:

    Hi Robin,
    congratulations for the article, beautiful and useful.

    I have a question to ask about selling beats with exclusive license on multiple stores.

    I give an example to explain myself better:

    suppose I created and sold a beat on multiple stores (eg “store A” and “store B”) which also include the sale of an exclusive license. Then, if I sell an exclusive license through the “store A”, do I have to delete the beat also on the “store B” as well as on the “store A”?

    How should we behave in these cases?

    Thank you

    • Robin Wesley says:

      Hi Samuele,

      Thanks for the positive feedback on our guide!

      To answer your question, once you sell the exclusive rights to a beat you are no longer allowed to license the beat to others. Which means you have to disable the purchasing options across the board and from all platforms you’re selling on.

      The exclusive deal applies to the “BEAT” you’re selling. It has nothing to do with which “beat store” or “platform” you’re selling from.

  • S
    Stephen Brown says:

    This is a fantastic guide! It managed to answer more questions than I could have even thought of. I’m definitely bookmarking it so I can refer to it often 👍 Thanks for taking the time to write it out!

  • M
    Mika says:

    Very informative, thanks!
    I have one question: Is there a market for “selling EDM and Pop Beats” as well or is the whole concept of selling beats only relevant for Hip Hop and Rap? I’m interested in finding out if there are EDM or Pop producers who sell Pop&EDM tracks/instrumentals as beats and are successful doing that. What do you think? Thanks again! Cheers, Mika

    • Robin Wesley says:

      I would lean more towards the Pop / Mainstream sounds rather than the EDM/Dance side. There’s definitely a market for Pop Beats! 💯

  • O
    Odinamen says:

    Thank you, I have probably 100 quality beats …I’ve been producing for years..spent thousands on equipment….for the love…..I want money now….so i registered a domain name…..then I bumped into this page……and I appreciate the tips…..I know I’m sitting on a gold mine and I already have the upper hand……thank you

  • E
    El hustla says:

    Bless you bro 👌🏻🐐

  • E
    Elijah says:

    Man I appreciate all the knowledge thank you.

  • M
    MoolaMan says:

    To be honest I never thought it will be this hard to sell beat.. But I guess everything comes with a price 🙂 🙂
    But thanks for the guide..
    To be honest I think I was on a verge of becoming a wantrepreneur instead of an entrepreneur. My mind is now open to new possibilities in being the best at selling beats..

    Thanks for kind word
    Kind Regard
    MoolaMan Beatz

  • S
    Steven GoodSick says:

    Thank you for this post! It motivated me greatly

  • C
    Christopher Bell says:

    Your guide provided answers my most pressing questions about selling beats online. Thank you for taking the time to write the guide and sharing your knowledge!!

  • M
    Marcus Manderson says:

    Great stuff! Thanks for putting this together!

  • Trevor Hooks says:

    Certainly gave me the motivation I needed to get my e-mail list going again. Awesome beats are just 20% of the battle, for sure. Thank you bro!

  • B
    Bernardo says:

    Fantastic article! Thank you for the time spent crafting it!

  • T
    Trevor says:

    Thank you so much for this super in depth and easy to follow guide. I was wondering, how do you structure your beats to sell for non exclusive licenses(without the tracked out stems)? Do you do intro-hook-verse-hook-verse-hook? Or does it depend on the beat?

    • Robin Wesley says:

      Hi Trevor, thanks for the positive feedback. There’s not really a set structure for a beat, it really depends. Though, it is important to keep the whatever structure you choose clear. Make sure there’s a clear transition between verse, hook and vice versa. That will make it easier for artists to write to it and will only result in more sales.

  • G
    Georges Masunda says:

    Great, thank you very much that this guide is so rich that I feel already millionaire just by reading. I am a beatmaker since 2009 and saw that the revolution of the internet came very late in my country that I felt in the past but thanks to your explanations I synchronized with the modernization. it’s true that it’s hard, but if I held for almost 10 years with earnings of up to $ 50 what I can still hold for 2 years for incomes of over 5 digit. thank you very much and may God bless you, sell you more beats than you sold.

  • S
    Shantel says:

    Wow!! I’m truly grateful for this well thought out guide!! I’m a newbie & I’m a research junkie, lol. Thanks again!

  • A
    Akhilesh Upadhyaya says:

    This is very inspiring article. I was searching through the internet about selling beats online and got this article in search results. Your journey from 2013 till now is very inspiring indeed. Hope to get in touch with you. Can i get your social media links please?🙂

  • R
    Ricky Amaya from RA/BEATS says:

    Hello ,
    I’ve been a song writer producer for nearly 20 years now , and I have to say I learned a great deal from this article today . Thank you for sharing , honor and a privilege . RA/BEATS

  • R
    RaidersRecords says:

    I read it all, without skiping any step, I was looking for real advice’s like the one’s you told us here, thank you for the tips, Imma a rapper, and a recently started to produce beat

  • K
    Kognito says:

    This blog post was on point. Best article i’ve read online about selling beats.

  • P
    Prime says:

    Hey guys! i want to know is da worth to sell an unlimited lease license with expired date or jst have to make it a lifetime validity ? And standard; premium shld be permanent validty or set expired date like 4 years effective date. Im jst kinda confuse or stressing a bit about it what will be much netter coz im jst starting….

  • c
    carlos padron says:

    Really good guide! Thanks for your time and effort

  • >

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