A Smarter Approach
To Selling Beats Online

A step-by-step framework that shows you how to grow a wildly profitable online beat selling business.

Managed to sell an exclusive to a really unexpected artist. and he actually paid me way more than the quoted price. And I haven't even applied like a lot of the lessons past module 3. still slowly grinding and ramping it up.
CCS Student
Get a quick 5-minute overview of what you get when you sign up for this masterclass.

Trusted by more than 200+ producers

Hundreds of real producers have benefited from our content and courses. Here are a few of their stories we wanted to share with you...

I had never bought music related information but I was looking for ways to save time and automate daily tasks to optimise my business. CCS gave me all the info, marketing tools and templates I needed to do that!
The masterclass is packed with real value and useful techniques that really work. It helped me increase my conversion rate by 20%!
Very valuable and high-quality course! It gave me the roadmap, more ethical understanding of the business and a logical step-by-step marketing plan that I could easily apply in my business.
Excellent Masterclass! Even though I've been selling beats for some years, it definitely opened my eyes towards the different types of marketing beats. How to conduct email marketing was my main struggle and CCS taught me everything I needed to know.
CCS had a huge impact on me! It gave me a proven system to implement into my marketing strategy (which was non-existent at the time). The downloadable templates and PDF files are also a big help when I want to look over notes.
The most valuable thing I've learned from CCS is that the beat "sale" is not the end, it's the very beginning of a customer relationship. I quickly tested out one of the strategies and after a few days I managed to up-sell an artist to spend three times the amount of money!
  • Roko Tensei
  • Hugiz Records
  • Fenixprod
  • Fenixprod
  • Trey Houston
  • SeriouzBeatz

Hold up! Most producers will recognize this

Let me know if this sounds familiar.

You’ve been trying to sell beats.

That’s why you’re reading this now.

If you’re like most producers, you’ve probably tried doing the following things.

  • You’ve read a bunch of articles about WHAT you need to do to in order to sell (more) beats online
  • You’ve heard about building an email list, posting on Instagram, ranking on Google, etc.
  • You’ve heard that you can only be successful if you have a massive YouTube channel.
  • You’ve followed or tried talking to other producers... but you ended up more confused than before (if they replied to you at all).
  • You’ve also signed up with Airbit, Beatstars or a similar service but haven’t been able to figure out how to get any value from it.

Most importantly, after everything you’ve tried, you’ve yet to turn your passion for music into a full-time living

I’ve been there. The struggle is definitely real.

But guess what?

It’s not your fault!

It took me a freakin’ long time to figure this stuff out myself.

I’ve spent years experimenting with different strategies to sell beats

From reaching out to artists, uploading at different times, sending out emails on specific days, dropping snippets on Instagram, different artworks on YouTube...

You name it, I’ve done it.

After a lot of trial and error, it finally clicked and I made my first sale in November, 2013.

In 2014 and 2015, I made $50,000 just off selling beats. All while working a full-time office job.

That’s when I learned:

Selling beats does not have to be hard.

I'm living proof of that.

Trust me. You don’t need the biggest YouTube channel. You don't need weird and complicated marketing hacks and tools. And there are certainly no ‘secret strategies’ to sell beats online.

Stop stressing about where to find customers!

The artists you’re trying to reach are on the platforms you’re already active on (unless you’re on MySpace 😆).

So, what’s missing?

A solid game plan... 👏

Introducing: The Constant Conversion Strategy

The Constant Conversion Strategy is a comprehensive online video masterclass that teaches everything you need to know about selling beats online.

This masterclass is not about teaching you a couple tricks. It’s about giving you a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.

And once you’ve laid down that foundation, we’ll give you the tools you need to grow your business month after month.

Why I created it?

There are a lot of talented producers out there that don’t get the recognition they deserve. They struggle to stand out from the competition and they have yet to find a way to turn their music into a reliable income.

This was exactly me 6 years ago ☝️!

Back then, I was trying to figure out what successful producers were doing that I wasn’t.

I analyzed their websites, their social channels and followed their every move. But the more I started looking at the success of others, the less motivated I became.

Then, I realized that I was constantly analyzing their OUTPUT and not their INPUT.

In other words; I saw their success but not the daily grind they’ve been putting into their business.

That’s why I want to take you behind the curtains of my successful beats selling businesss and show you my daily grind.

I believe the answers that you’re looking for can only be found in what goes on behind the scenes. I want you to learn from the mistakes I’ve made over the years so that you can avoid the very struggles I had to go through.

Excited? Enroll in the masterclass today.

Here's what you will learn

First, I’m going to take you behind the curtains of my own successful beats selling business. I will teach you the key principles of doing business online and how I utilize platforms like YouTube, Google, Marketplaces, Social Media, and much more…

And for those who are just starting out, I got you 💪! We’ve created a separate module to help you understand the industry and get your business setup.

I will also show you the marketing and conversion strategies that I use to generate at least $5,000/month on a consistent basis. We have several in-depth video lessons about lead generation, email marketing, relationship building and general sales strategies.

This will give you the basic knowledge that you will need for the upcoming lessons.

Because it doesn’t end here...

Click to read more

Build your beat-selling machine

After I've taken you behind the scenes of my business and showed you the strategies that I use, you’re going to learn how to make your own business profitable. And how to sustain that growth and make more sales every month.

We'll give you the tools, strategies, tips and tricks to do that. And you will get access to instructional videos to help implement these strategies in your own business.

By the end of this masterclass, you will know:

  • How to drive quality traffic to your beat store.
  • How to collect leads and attract potential (paying) customers
  • How to convert those leads into paying customers.
  • How to increase the amount of returning customers.
  • How to make more money off of a single customer.

And most importantly… How to make sales on a consistent basis! 🚀

The Constant Conversion Strategy is a system that can operate mostly on auto-pilot and it is specifically created to generate both traffic and sales at the same time and on a consistent basis.

Click to read more

Should you join 🤔?

You should join if...

  • You want to learn everything there is to know about selling beats online as fast as possible… without reading a ton of material,
  • You want more traffic and conversions from YouTube, Social Media, and your email list… without having to hustle 24/7.
  • You want to attract serious artists and not just artists looking for free beats
  • You want to grow your business and make a living from music... without working a side job.
  • You want to join a community of like-minded producers and action-takers with the same mindset… instead of working alone.

You shouldn't join if...

  • You don’t need a masterclass to teach you how to sell (more) beats and you have time to teach yourself through trial and error.
  • You don’t need more traffic and conversions from YouTube, Social Media and your email list.
  • You’re okay with giving away free beats and will just wait for someone to make a purchase from your beat store
  • You don’t want to grow your business and make a living from music. You are fine where you are right now.
  • You don’t need a community of like-minded producers and action-takers. You can do this yourself.


Start selling (more) beats today.

Constant Conversion Strategy masterclass content

Let's help you sell more beats on auto-pilot, here's how.

  • Welcome
  • CCS Explained
  • Introduction To Selling Beats Online
  • Audio Formatting And Producer Tags
  • Beat Licensing Explained
  • Pricing Your Beats
  • The Importance Of Relevant Artwork
  • Why Do You Need A Beat Store Provider?
  • Core Values Of My Beat Selling Business (Part 1)
  • Core Values Of My Beat Selling Business (Part 2)
  • Deconstructing My Beat Website
  • BeatStars Uploading Process
  • Youtube Uploading Process with Rujay
  • Content Marketing Explained
  • Youtube Marketing (Part 1)
  • Youtube Marketing (Part 2)
  • Social Media Marketing (Part 1)
  • Social Media Marketing (Part 2)
  • Lead Magnets And Free Beats
  • Getting Started With E-mail Marketing
  • Lead Magnet Delivery Sequence
  • Artist Relation Sequence
  • Sales Sequence (Conversion)
  • The Bulk Deal Experiment
  • Selling Exclusive Rights (Part 1)
  • Injecting Urgency
  • Sending One-Off E-mail Campaigns
  • After Sales Sequence
  • Selling Exclusive Rights (Part 2)
  • Announced: Analyzing Conversion Funnels
  • Active Campaign Explained
  • Zapier Explained
  • Creating Email Sequences
  • Setting up a Lead Magnet Delivery Sequence
  • Using Zapier to Update Contact Info on Active Campaign
  • Creating an Audience Dashboard on Google Data Studio
  • Collecting Sales Data from Customers
  • Setting up a Lead Magnet on your Website
  • UTM Parameters & Link Tracking
  • Auto-triggering the After Sales Sequence
  • Analyzing Sales Data using Google Data Studio
  • Installing the Facebook Pixel

Meet your coach 👋

Hey! I’m Robin Wesley!

I run several successful businesses, including Robin Wesley Instrumentals and Urban Masterclass. I’m also a consultant and advisor for RujayTV. The UK based beats selling business that went from zero to six figures in less than two years.

When I started out selling beats online, I had no clue. But, in the last 6 years, I've been able to turn that around and completely live off my music. I’ve sold over 8,000 beats to artists worldwide, since.

I’ve heard the same struggles from aspiring producers that are trying to sell beats online, “Not knowing where and how to get started”, or “Not being able to crack the code on how to get artists to visit your beat store” or the biggest one, “Where to find artists willing to pay for your beats”.

I want you to learn from my success and failures. The Constant Conversion Strategy is a proven framework, based on years of experience. This masterclass will give you insight into the beat selling strategies that truly work.

If you're ever somewhat thinking about making a living off selling beats, then this masterclass is for you. Today, you can make a difference and take matters into your own hands. Join us today, you won't regret it, I promise.

Students are crushing it. Are you next?

Extra bonuses 🔥

Get over $500 worth of bonuses. Everything you need to launch an amazing online beat selling business.

Valued at $150/year

Private Discord Community

Get Lifetime access to the Urban Masterclass Discord server for Producers. Talk with other Urban Masterclass students, share experiences & strategies, ask us questions, and get feedback
83 online
Valued at $200

Strategy Playbooks & Templates

Ready-To-Go Templates, Documents, Checklists and Strategy Playbooks.
Valued at $120

Holiday Sales Funnels

Bonus module deconstructing the exact marketing strategies I use for every Easter Sale, Black Friday Sale, Christmas Sale and more.

Let's get started 🙌

Everything you need to start a wildy profitable online beat selling business.


One time payment
$ 197
  • Constant Conversion Strategy
  • Lifetime Updates
  • Slides & Worksheets
  • Private Discord community
  • Ready-to-go Templates & Documents
  • Holiday Sales Funnels
  • 1 Hour-long Coaching Session with Robin
  • 1 Year Of Email Coaching (Q&A with video)


One time payment
$ 297
  • Constant Conversion Strategy
  • Lifetime Updates
  • Slides & Worksheets
  • Private Discord community
  • Ready-to-go Templates & Documents
  • Holiday Sales Funnels
  • 1 Hour-long Coaching Session with Robin
  • 1 Year Of Email Coaching (Q&A with video)
Best value


One time payment
$ 497
  • Constant Conversion Strategy
  • Lifetime Updates
  • Slides & Worksheets
  • Private Discord community
  • Ready-to-go Templates & Documents
  • Holiday Sales Funnels
  • 1 Hour-long Coaching Session with Robin
  • 1 Year Of Email Coaching (Q&A with video)

Listed prices are in USD. You can upgrade plans at any time.

Questions? We got you covered

Ask our team

Chat with us right now. We're here to help

2 online (Avg. response time 19 minutes)
Robin Wesley avatar Stefan Schwartze avatar Daniel Lewins avatar Chris Schwartze avatar

Great - we’ve got you covered. This masterclass shows you everything from scratch. We’ll start at the fundamentals, moving up to the advanced techniques. You’ll make an incredible jump-start compared to others that are just starting out.

Even better! This masterclass will help you accelerate your growth, which is even more effective when you already have a ground base of knowledge and experience with selling beats.

There is no time limit, and no monthly/yearly fee to keep access. Log in whenever you like and the masterclass will be there for you!